In a review of advertising ROI studies from the fourth quarter of 2012, the author of this article finds that “Increasing evidence from various studies and reports indicate that online video is a compliment to TV versus a replacement when it comes to advertising and branding efforts.” While there are conflicting studies as to whether television advertising… [Continue Reading]

Face it: any video production, whether it’s a commercial, infomercial, corporate training video, or documentary, is going to be only as good as the crew that shoots it. If you have poor raw footage to begin with, even the best post-production services won’t make it great. That’s why you want a crew that’s staffed with… [Continue Reading]

A television advertisement is simply a special kind of message, and an effective message will get the point across even to an inattentive viewer. So what makes for an effective TV ad? Here are some characteristics of the best ad campaigns: The Message Is Memorable. It is visually stiking; the images linger in your memory. Often,… [Continue Reading]

It takes a special kind of company to properly shoot a documentary. Each angle has to be filmed just right, and it’s especially important to pay close attention to the details. If you’re planning on filming a documentary soon in the central Florida area, it’s our hope that you’ll consider allowing Vistamax the priviledge of… [Continue Reading]

Many experienced filmmakers and videographers regard the post production phase as the most critical part of the whole video process. “Post production” includes everything that is done to a video once all the filming is completed. For your company’s project with Vistamax, this involves: Editing—putting scenes in the most effective order and trimming the whole video… [Continue Reading]