Marketing the sport of golf and golf related items to Millennials can be tough these days. Thus, it never hurts to take advantage of promotional opportunities when they present themselves. That’s why many golf courses, pro shops and others are piggybacking their efforts on widespread...
The last time that your firm created an hour-long program for promotional, educational or purely entertainment value was the Tampa production company hired to do the job with you every step of the way? Did they help you write a script, come up a creative...
If we were to look at TV commercial production as if it were a house, marketing research and data collection would certainly be key parts of its foundation. After all, if a television ad runs and no interested parties are around to watch or respond, it...
Have you heard all of the talk about the FCC’s potential intervention in internet video and the latest hullabaloo about unbundling? Articles that subsequently appeared in Time, PC magazine and CNET only fueled the speculation. They also happened to draw the attention of our vetted,...
In advance of this fall’s major sporting events, we wanted to take a few moments to talk about sports telecasts and how Tampa commercial production fits into the equation. Let’s begin by taking a judicious look at the latest Cable Nation report on the subject. It examines...
There use to be a time when television commercial production involved nothing more than basic ads meant for local broadcast media. Today, advertisers have to be prepared to utilize much more than that, including diginets. That said, what follows is a quick rundown on diginets...