The Production Process
Each step in the production process brings together skilled team members with the expertise, experience and vision to take your project from conception to completion. We are well-versed in all formats, styles and production techniques.
The Creative Concept is the glue that ties every aspect of your production together. It’s a plan for the look and feel of your message. It briefly describes the attention-getting visuals and gives a glimpse of the high-impact story telling that will create a mood and energy for your production.
Equipped with the creative concept, the scriptwriter writes the words and envisions the pictures that will best convey the message or the story.
Armed with the creative concept and script, the next step of the pre-production planning process is to create a blueprint for production. This includes scheduling a production start date and timeline, and finalizing plans for the all-important details that can make or break a production.
Our professional location scouts know the area inside and out and will work until they find the location that’s the perfect complement for your production. Before production begins, it’s usually necessary to visit and assess the location. Each location is unique and dictates the amount of equipment, lighting and other gear we’ll bring to the site. We’re also on the lookout for any special considerations or challenges we may face. Scouting a location avoids costly surprises.
Casting talent means finding the right fit. We work with many local agencies that can provide a large selection of talent to pick from. You can go online to view cast reels and auditions. This time-saving method means you can easily decide on the right person for the job. We won’t stop until you have the perfect match.
Many of our clients are also looking for individuals who can test a product and offer a real on-camera testimonial. People can usually tell a real testimonial from a canned one. With this service, you’ll get real people with real opinions who can promote your product in a natural, convincing believable way.
With the careful planning and skilled preparation for each of the elements of pre-production completed, the production process begins.
THE SHOOT – STUDIO OR ON-LOCATION
The director’s job is to provide the striking images that make your message come alive. Good directors, with a keen eye, can convey ideas that require no words whatsoever, just the visual expression of them. Our directors live the sage advice, “A picture is worth a thousand words,” every day.
The director is supported by a skilled crew including set design, art direction, production audio and the gaffers, grips and others who collaborate behind the scenes to expertly assist in the creative process.
In the hands of an accomplished director of photography using state of the art cameras and lenses, along with the proper lighting, camera crane, dolly or steadicam, the script comes alive through striking visuals and creative interpretation.
We use stylists and makeup artists to take a production to the next level. Makeup, when correctly designed for the lighting, gives a look that can’t be duplicated otherwise, and the right clothes and hair mean a sophisticated presentation of talent.
EDITING AND ANIMATING
Vistamax offers a full range of post-production services so your vision continues from concept, to finished product. Our editors, graphic artists and audio adhere to strict technical television broadcast standards, and deliver a final polished mix.
The editing suites are outfitted with the latest equipment and software to assemble your project quickly, efficiently and just the way you, and your audience, want it. And our large stock-footage libraries, music libraries (or custom music coordination) and extensive sound-effects libraries will also enhance your production.
Beyond video editing and assembly, our creative team can create graphics, animations, special effects and logo treatments in collaboration with your art department to match your existing marketing materials or web design.
We invite our clients to join us during the editing process at our Tampa Bay location. If you’re unable to be here in person, we also provide internet- based viewing by uploading our work-in-progress to a secure online location where you can view and comment on it at your leisure.
Once you’re satisfied with your production, we can output your product into a wide array of formats such as HD (high definition), SD (standard definition), Web Friendly Formats, and more. We are experienced in all delivery formats to make sure you get your final cut in any format you desire.
Our team is enthusiastic and excited at the prospect of working with you. Let us help your creative vision take wing and your message soar. Please call us at 813-907-1010.
Most companies have a product or service that they want others to know about no matter what type of business they are in. Vistamax video production services can help you get your message out. Even if you have made the decision to do a commercial or infomercial, you might not have any idea which type of approach to take to let others know what your company is all about and what they can expect from your product. Vistamax has been providing commercial production for large corporations and small businesses alike since our founding in 1997. The company is made up of a variety of experts in the field so that we know what is needed for each company to get the maximum benefit from their project. Our video production services reflect vast knowledge of the industry so that we can produce a diversity of products that meet each individual need. Read more about the advantages of choosing Vistamax.